Български цитатен индекс (версия 2.4) Български English

Inherent consumer innovativeness: Essence, dimensions and gender differences Назад

Език: Английски
Държава: България
ISSN: 2367-6248
Автор: Татяна Йорданова
Заглавие на статия: Inherent consumer innovativeness: Essence, dimensions and gender differences
Паралелно заглавие: Inherent consumer innovativeness: Essence, dimensions and gender differences
Заглавие на списание: Papers of BAS. Humanities and Social Sciences
Том: 6
Година: 2019
Книжка: 1
Страници: 98-109
Научна област: Социални, стопански и правни науки
Научно направление: Социология, антропология и науки за културата
Ключови думи: inherent consumer innovativeness, gender differences, cognitive innovativeness, sensory innovativeness
Интернет адрес: http://www.papersofbas.eu/images/papers/Papers-1-2019/Yordanova_reduced.pdf
Резюме: The article presents the results of a study focusing on inherent consumer innovativeness and the gender differences in terms of its construct and dimensions in a Bulgarian context. The data were collected on the basis of a sample of 1,106 respondents aged between 22 and 65, randomly selected. The results reveal average levels of expression of inherent innovativeness and its dimensions. The highest mean values were reported on the dimension of cognitive innovativeness, followed by these on the dimensions of independent decision making, consumer’s novelty seeking and sensory innovativeness. Furthermore, significant gender differences in innovativeness and its dimensions, except the sensory innovativeness dimension are established. In details, female consumers are more receptive to innovation, intensively seek information about new product alternatives, prioritize cognitive marketing incentives, and rely more on the support of the social environment when deciding to adopt innovation, as opposed to male consumers.

Цитирани публикации

ID Заглавие  
3261 Consumer catalog shopping survey. - В: Catalog Age, 16, 1999, 6, с.5-17
L. Beaudry
Преглед
3272 Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis. - В: Journal of Consumer Research, 7, 1980, 3, с.234-248
James Bettman C. Park
Преглед
3310 Online risk, convenience, and internet shopping behavior. - В: Communications of the ACM, 43, 2000, 11, с.98-105
Amit Bhatnagar Sanjog Misra Hejamadi Rao
Преглед
3312 Inside the box. New York: 2013,
Drew Boyd Jacob Goldenberg
Преглед
3313 Inside the box. New York: Simon & Schuster, 2013,
Drew Boyd Jacob Goldenberg
Преглед
3314 Characteristics of adopters and nonadopters of home computers. - В: Journal of Consumer research, 10, 1983, 2, с.225-235
Mary Dee Dickerson James W. Gentry
Преглед
3318 Sex, gender identity, gender role attitudes, and consumer behavior. - В: Psychology & Marketing, 11, 1994, 2, с.163-182
Eileen Fischer Stephen J. Arnold
Преглед
3320 Different Voice: Psychological Theory and Women’s Development. Cambridge, Massachusetts: Harvard University Press, 1982,
Carol Gilligan
Преглед
3323 Gender differences in information seeking behavior in three universities in West Bengal, India. - В: The International Information & Library Review, 42, 2010, 4, с.242-251
Santoshi Halder Anjali Ray
Преглед
3325 Shopping orientation and online clothing purchase: The role of gender and purchase situation. - В: European Journal of Marketing, 43, 2009, 9/10, с.1154-1170
Torben Hansen Jan Jensen
Преглед
3329 Innovativeness, novelty seeking, and consumer creativity. - В: Journal of Consumer research, 7, 1980, 3, с.283-295
Elizabeth C. Hirschman
Преглед
3341 Do Consumers’ genes influence their behavior? Findings on novelty seeking and compulsive consumption. - В: Advances in consumer research, 28, 2001, с.403-410
Elizabeth C. Hirschman Barbara B. Stern
Преглед
3347 An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior. - В: Journal of the Academy of Marketing Science, 31, 2003, 1, с.61-73
Subin Im Barry L. Bayus Charlotte H. Mason
Преглед
3428 Development of a scale for innovativeness. - В: Advances in consumer research, 2, 1975, 1, с.545-555
Clark Leavitt John Walton
Преглед
3431 The influence of consumer traits and demographics on intention to use retail self-service checkouts. - В: Marketing Intelligence & Planning , 28, 2010, 1, с.46-58
Hyun-Joo Lee H. Cho Ann Fairhurst
Преглед
3435 Consumer innovativeness and the adoption process. - В: Journal of consumer psychology, 4, 1995, 4, с.329-345
Kenneth C. Manning William O. Bearden Thomas J. Madden
Преглед
3438 The impact of time orientation on consumer innovativeness in the United States and India. - В: Journal of marketing theory and practice, 22, 2014, 3, с.325-338
Altaf Merchant Gregory Rose Mei Rose
Преглед
3440 Innovativeness: The concept and its measurement. - В: Journal of Consumer Research, 4, 1978, 4, с.229-242
David F. Midgley Grahame R. Dowling
Преглед
3444 Uniqueness-seeking behaviour and innovativeness of young consumers: perspectives on South African fashion designer labels. - В: Mediterranean journal of social sciences, 5, 2014, 15, с.191-199
Nobukhosi Dlodlo
Преглед
3448 Relationships between global and specific measures of novelty seeking. - В: Journal of consulting and clinical psychology (JCCP), 34, 1970, 2, с.199-204
Pamela H. Pearson
Преглед
3449 Diffusion of Innovations, 5th Edition. New York: Free press, 2003,
Everett M. Rogers
Преглед
3450 Gender differences in perceptions of web-based shopping. - В: Communications of the ACM, 45, 2002, 7, с.82-86
Craig Van Slyke Christie L. Comunale France Belanger
Преглед
3453 A crossnational investigation into. The individual and national cultural antecedents of consumer innovativeness. - В: Journal of marketing, 63, 1999, 2, с.55-69
Jan-Benedict E.M. Steenkamp Frenkel Ter Hofstede MIchel Wedel
Преглед
3454 Sexual identity scale: A new self-assessment measure. - В: Sex roles, 17, 1987, 9/10, с.503-519
Barbara B. Stern Benny Barak Stephen J. Gould
Преглед
3456 Global consumer innovativeness: Crosscountry differences and demographic commonalities. - В: Journal of international marketing, 17, 2009, 2, с.1-22
Gerard J. Tellis Eden Yin Simon Bell
Преглед
3457 Differentiating between cognitive and sensory innovativeness: Concepts, measurement, and implications. - В: Journal of business research , 20, 1990, 4, с.293-315
Meera P. Venkatraman Linda L. Price
Преглед
3460 Sensation Seeking: Beyond the Optimal Level of Arousal. Hillsdale, NJ: Lawrence Erlbaum , 1979,
Marvin Zuckerman
Преглед